Getting to Yes: Negotiating Agreement Without Giving In. Roger Fisher, William Ury and Bruce Patton. 2nd Edition. New York: Penguin Books, 1991. pp. 200 | ISBN 0-14-015735-2 . UK £ 6.99, CAN. $16.99, U.S.A. $12.95
Conflicts arise when different demands and interests between individuals, groups or countries cannot be fulfilled. This calls for negotiation among those involved. If negotiations are not settled in a mutually agreeable terms, it can result in larger problems with negative effects on society.